Obama Longtail

Good evening everyone!

We've been talking all quarter about the longtail. We have touched on things such as Google's ability to harness it and become profitable as well as general comments about how is it conducive to the spreading of a more complex, diverse culture. More and more companies are starting to take advantage of the longtail as a deviation from the traditional business model, the online music industry is a great example of this.

That said, the longtail extends beyong the web. I just found an article that discusses how Obama took advantage of the longtail effect but with regard to campaign financing. Basically, Obama didn't spend all of his time and energy seeking out a few multiple $K campaign contributions but made an effort to receive MANY smaller dollar amount contributions; the average contribution was $109. All in all, he raised to most money out of any of the candidates by taking advantage of the longtail.

Pretty much Obama has been our prime example this quarter for a various number of topics and is just another instance.