Future Internet

I've noticed a lot lately the internet shifting to inform the public of the proposed future of the internet. First the Bing commercials on TV seem to promote the "decision engines" especially designed for easier and simpler web searches. However I personally do not see the difference between this new search engine and any of the others available on the internet. Although the commercials promise simplicity and less clutter. And then there are the new Yahoo commercials which center around the idea of the new yahoo being all about "you." I find these commercials interesting because now the internet is at the stage where it is fully accepting and promoting the idea of personalization and collective intelligence. I feel that until now the phenomenon with web 2.0 and collective intelligence was known by only those that actually participated in it and now there is large promotion and spreading of it. It is all exciting and promising for the future of the internet.