Monday, November 9, 2009
Nike Plus
So for my project today, I am going to talk about the Nike + Ipod. The Nike + Ipod combines workouts, music, and the computer to help people obtain goals. It is actually really interesting and I will share more about it in class today, but I think it is a great example of convergent culture. The Ipod comes with a chip that you place in your Nike running shoes. Then you have your playlist during your workout, come home, and plug your ipod into your computer. It then shows you, your entire workout while syncing to your computer. It is pretty amazing and a cool idea. For more information check out: nikeplus.com and the apple store.
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Indeed, it's like what Jenkins was talking about with the whole "black box" myth. Sure, these two "boxes" converge, but at the same time it's a different kind of box compared to the rest, thus, adding to the whole spectrum of "black boxes" that are available out there (since you have to have another piece of gadget to go along with one that you've already got).
ReplyDeleteplain and simple: apple is brilliant. what cant they think of ? But it is also helpful to consumers to have big companies like Apple and Nike team up to create new products. I think this will really open doors for the future of technology products that will be available
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